We Do One Thing: Get Radon Mitigation Companies More Jobs.

Most marketing agencies will take your money whether they understand your business or not. They run the same playbook for plumbers, roofers, dentists, and you — generic ads, vague reports, and a lot of "be patient." Then they disappear when the leads don't show up.

We built Diverging Digital to be the opposite of that.

We don't do "home services." We don't juggle fifty industries. We work with radon mitigation companies — and only radon mitigation companies. That focus is the entire point.

Focused

We work with radon mitigation companies and nobody else. No plumbers, no roofers, no learning curve — just marketing built around how homeowners actually find you.

Exclusive

One radon company per market, period. The leads we generate go to you alone — never sold, shared, or split with the competitor across town.

Transparent

No vanity metrics or vague reports. You'll see exactly what your ad spend produced: booked calls, real cost-per-lead, and jobs on the calendar.

Why Radon-Only?

Because radon isn't like other trades, and the marketing shouldn't be either.

We understand that your demand isn't random. It spikes with real estate transactions, home inspections, and the start of the school year. It climbs when there's news coverage about radon risk. Most homeowners don't even know they need you until an inspector hands them a number above 4.0 pCi/L and the clock starts ticking on a closing.

We know the difference between someone searching "radon test kit" and someone searching "radon mitigation contractor near me" — and we know which one is worth your ad budget. We know the keywords that cost you eight dollars a click instead of thirty. We know your Zone 1 counties in Pennsylvania, Ohio, Iowa, Illinois, and Minnesota, and we know not to waste a dollar advertising where radon levels are low.

When you talk to us, you won't have to explain what an ASD system is, why exhaust termination standards matter, or what NRPP and AARST certifications mean to a homeowner. We already speak your language. That means less time educating your marketer and more time doing the work you're great at.

What We Actually Believe

You're the expert at mitigation. We're the expert at filling your calendar.

Radon Work Is Your Job. Google Ads Are Ours.

You became a Radon professional to install systems and protect families — not to babysit a Google Ads dashboard, decode "impressions," or guess whether your last $2,000 in ad spend did anything at all. That's our job, and we take it seriously.

Exclusive leads beat shared leads. Every time.


If you've ever paid HomeAdvisor or Thumbtack, you already know the problem: you're buying the same lead as three competitors, racing to call first, and discounting your price to win a job that was never really yours. We don't sell shared leads. We build campaigns that send qualified homeowners directly to you — people who already know what radon is, already got tested, and are ready to book.

How We're Different

The Usual Way
The Diverging Digital Way

Generic agency running 50 industries

Radon mitigation only

Shared leads sold to your competitors

Exclusive leads sent only to you

Statewide ad waste

Targeted to your exact service zip codes

"Be patient" and vague reports

Clear reporting on booked jobs and cost-per-lead

Locked into long contracts

Month-to-month — earn your business every month

One company per market

We don't sign two competing radon companies in the same territory. When we work with you, we're working for you — not quietly running ads for the contractor across town at the same time. This keeps our incentives clean and your leads exclusive.

Results, not vanity metrics.

We don't care about clicks, likes, or "engagement." We care about booked jobs and revenue. You'll get clear reporting that shows exactly which ads turned into phone calls and what your real cost-per-lead is. No fluff, no jargon, no hiding.

The Honest Part

We're a focused, specialist operation — not a bloated agency with a hundred logos on the wall. That's deliberate. The radon niche is small enough that doing it well requires doing only it, and big enough that the companies who dominate local search are pulling in jobs the rest of the market never even sees


  1. We'd rather be the team that knows your industry cold and answers the phone when you call, than the agency that treats you like account #4,012.


Ready to See What Exclusive Radon Leads Look Like?

Book a free strategy Call. We'll talk through your market, your current marketing (if any), and exactly how we'd fill your calendar with homeowners who are ready to book. No pressure, no obligation — just a straight conversation about growing your business.